Pinterest’s Promoted Carousel Ads could not have come at a better time, as the holiday season is heating up and the visual networks has Pinterest Upgrades Its Self Service Ads Experience With New Features and updated how-to articles for businesses in its Help Center to help advertisers get better at connecting with people on its platform. ![]() Moreover, DSW improved ad performance by 20% and Everlane’s Carousel campaign drove engagement over 3x what they normally see as people on Pinterest.ĭetails on the campaign specifics, such as targeting, budget and creative, are not fully known, but the results can persuade advertisers to include the new format in their media plans. Pinterest states that COVERGIRL launched a Promoted Carousel campaign which yielded a 3.8 point lift in brand awareness and a 6.1 point lift in ad awareness. ![]() A handful of companies had the chance to test the Promoted Carousel Ads before the big launch and they have reported their first results.
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