“We want to accelerate the three-tier system, not disrupt it,” Rellas says. (The company also hopes to financially leverage the vast amount of data it’s collecting about alcohol-buying patterns.) The company’s revenue comes from selling subscriptions to stores for the rights to be Drizly’s only partner in specific zones. Purchases must be $20 minimum, plus a $5 delivery fee. Drizly equips all drivers with high-tech ID-checking technology, to prevent sales to minors. These are fulfilled within 20-60 minutes by delivery drivers, who work for whichever retailer is providing the product. Rather, the app allows users to place alcohol orders. ![]() “We don’t actually touch the money or the alcohol,” Rellas explains. ![]() The software platform, launched in 2013, connects costumers and retailers, while avoiding most of the legal challenges.
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